Marketing either pays for itself or it quietly eats your month. Two numbers decide which: what a new client costs you, and what a client is worth to you in kept profit. Enter both and get a verdict.
Everything you spent to get new clients in the last 30 days, divided by the new clients who showed up.
In the last 30 days, what did you spend on ad platforms? Meta, Google, and any others, combined.
What did you pay an agency or marketing retainer this month? Enter 0 if you don't use one.
What did you pay your team this month for selling time? Consults, quotes, phone closes.
How many new clients came in over the same 30 days?
Rent, software, and fixed costs stay out of this number on purpose. They come back in the verdict.
Not what they hand you at the desk. What you keep, over their whole stay with you.
How many times does a typical client purchase over their whole stay with you?
What does a typical purchase collect?
On a typical purchase, what share do you keep after product cost and provider pay?
0 of kept profit for every $1 a client costs you
Rough math, not an audit. It uses one typical month and one typical client. Real clinics wobble. Run your own numbers.