It's Scott Gilbert

The Offer Payback Check

Your front-end offer is the door new clients walk through. A built door pays back what the client cost you, three times over, inside 30 days. Enter your offer's numbers and get a verdict.

Your result is only as accurate as your answers. Gut-feel is fine on every question. If you truly can't picture a number, pick I'm not sure and we'll use a disclosed estimate.
Section A

Your offer's numbers

What a client costs you, what your offer charges, and what you keep from it in the first month.

1
Client cost

What does a new client cost you?

$ per new client
2
List price of the treatments

Add up every treatment in the program at its separate list price.

$ at separate list prices
3
Value adds, total

What are all your value adds worth together? The build-once pieces: routine sheets, guides, plans.

$ of value adds
4
Bonuses, total

What are the bonuses worth together? Supplier gifts, partner cards, cross-service offers.

$ of bonuses
5
Price they pay today

What do they actually pay today for the whole offer?

$ today, for all of it
6
Cost to fulfil

What does it cost you to deliver the offer? Disposables + the provider's pay for delivering it, in dollars.

$ to deliver the offer
7
Upsells

Upsells at the time of the offer (optional)

The offer is the main purchase in the first 30 days. Add what a share of clients say yes to on top.

$
$
%
$
$
%
$
$
%

This grades the first 30 days only. What a client is worth over their whole stay belongs to the ratio calculator. This page asks one question: does the door pay for itself fast?

Section B

The 4 checks of a built offer

The math says whether the door pays. These four say whether the door is built. Answer honestly.

8
One avatar

Is your offer built for one avatar? One person, one problem, not the whole menu.

9
Outcome sentence

Can you name the outcome in one sentence a client would repeat?

10
Guarantee

Is your guarantee in writing?

A guarantee here means service and follow-through commitments, like extra care time or credit toward the next step. Never a promise about treatment results.

11
The crazy name

Give your offer a name that sells it: branding + the result + the time frame.

Your result

Your 30-day payback

1 to 0 kept profit in month one for every $1 a client costs you

Below 1loses money
1 to 3under water
3 to 4the door pays
4 and upoverdrive

The verdict

Your first fix

Rough math, not an audit. It grades one offer with one typical client's first month. Real clinics wobble. Run your own numbers.