Clinic Growth Audit
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Find the leaks between attention and booked consults.
Get a scored audit of your clinic's public digital footprint: how people see your clinic online through your website, Google reviews, booking flow, lead capture, content, SEO/AEO, social presence, team credibility, and conversion signals.
It takes a few minutes to run because the audit checks your public digital assets, grades them against a clinic-specific rubric, and creates a readable HTML/PDF output. You'll receive a private result link when it's ready.
How they find you
Google profile, reviews, local search, SEO/AEO visibility, and whether your digital footprint shows up for the right patient questions.
How they judge you
Website clarity, team credibility, treatment proof, social content, menu positioning, and whether the clinic feels trustworthy online.
How they act
Mobile experience, booking friction, lead capture, consult calls-to-action, and the simple next step for someone not ready to book yet.
North Shore Skin Clinic — Public Digital Footprint
What it means: A new visitor can tell who you serve, what you offer, and why the clinic is credible without digging.
What it means: The path from interest to consult is easy to find, mobile-friendly, and low friction.
What it means: Google reviews create enough trust for a first-time patient to consider booking.
What it means: Visitors who are interested but not ready to book have no useful reason to leave their contact information.
What it means: Search engines and answer engines have limited structured evidence about treatments, location, team, and patient questions.
What it means: The clinic has activity, but content does not clearly guide someone from curiosity to consult.
Turn the highest-scoring gaps into specific website, SEO, booking, and capture tasks.
Use the scorecard to separate “this feels off” from “this is costing us consults.”
Pick one digital asset leak to fix first instead of spreading effort across every channel.
Bring the audit to a virtual review with Scott and map the fastest path from public interest to booked consults.
This attribute supports trust and conversion. Keep it maintained and use it as a model for weaker areas.
The asset is present, but it probably needs clearer proof, sharper positioning, or less friction.
People may be interested, but this attribute is likely costing consults or making the clinic harder to choose.
This is where the report will recommend a simple first move before anything more complex.
The process
This is not an instant quiz. The audit needs a few minutes because it creates an actual scored report.
You submit the clinic URL
Name, email, phone, clinic website, and whether the clinic is in BC.
The audit checks your public digital assets
Website, booking path, Google profile, reviews, social presence, SEO/AEO, lead capture, and credibility signals.
Your report is generated
The system outputs a private HTML result page and PDF-style summary you can share with your team.
You receive the link
The delivery email includes your private report URL and, if you're in BC, a link to book a virtual review with Scott.
Start your audit
Use your clinic email so the result goes to the right place. Submit the form and the audit runner will start automatically; I’ll email the private result link when it’s ready.
Want me to walk through the score with you?
If you're in British Columbia, the result email includes my Clarion virtual meeting link so we can review the scorecard and identify the fastest fix.