Operator Tools
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The free tools in this series do the automated heavy lifting. They're good at what they do. They aren't a substitute for someone who's run a clinic looking at yours with you.
A few times a quarter, I sit down with clinic owners for a deep marketing audit. Their website, their patient flow, their pricing, their pairings, where the money is leaking. About 45 minutes. No pitch, no deck, just a conversation about your clinic.
45 minutes, live, with a follow-up note summarizing what we found and the two or three plays I'd run first.
Where your site is losing the people who do land on it, what's missing on the booking flow, and the page changes that move the dial.
Where revenue is leaking between consult, treatment, and rebooking. Which packages are mispriced and which menu items shouldn't be on the menu.
Which of your current treatments should be sold together, what to call the package, and what the right combined price is.
You'll leave with a short, written list of the two or three things to act on this quarter — ranked by what'll pay back the fastest.
Tell me a bit about your clinic so I can come into the call already up to speed. I'll come back within 2 business days either with a time or with a note about when the next opening is.
If the deep-dive slots are full this quarter, the operator webinar covers the same kind of thinking in a group format — and is open to clinic owners outside BC.