Operator Tools
← All tools
The dollars in your dormant list
Most clinics have thousands of patients in their system who haven't booked in over a year. The list is sitting right there. This takes 60 seconds. Tells you what it's worth, and what's realistic to recover this quarter.
Your numbers
Rough is fine. The math is forgiving — the number you'll see at the end isn't.
Total patients in your system
5,000
% who haven't booked in 12+ months
40%
Average ticket (per visit, all-in)
$350
Visits / year (if reactivated)
2.0
Annual revenue sitting dormant
$0
If 100% of dormant patients reactivated at your numbers above
Conservative
$0
5% recovery — a basic email + SMS sequence
Realistic
$0
12% recovery — sequence + offer + a phone call
If you push it
$0
20% recovery — sequence + offer + concierge outreach
Reality check. The realistic number is the one that matters. It assumes a real reactivation play, not just a one-shot blast: 4–6 touch sequence, a reason-to-return offer (a service upgrade beats a discount), and one human phone call to the highest-value lapsed patients. Two to three weeks of work for most clinics.
BC clinics
Reactivation play
Want me to map a reactivation play for your list?
If you're in British Columbia, I'll look at the actual structure of your patient list and sketch the highest-ROI reactivation play to run this quarter: the segments, the sequence, the offer, the order. No pitch.